I’ve known about Geckota for quite a long time. Honestly, in the event that you extravagant yourself a watch sweetheart and you’ve not knew about this dynamic strap-trader then you may be accomplishing something wrong. Nonetheless, I’d joyfully give you a pass if you’d missed on the brand’s watches as they regularly feel like somewhat of a sideline to the headliner. I’ve had a couple of Geckotas in my hands throughout the long term and I’ve always been really satisfied with the form quality>price proportion. Notwithstanding, at around €775 (contingent upon the swapping scale), the Geckota S-01 Phalanx Military watch is a serious distinctive proposition from the brand’s usual wares. So how does it fare?

Truthfully, the more I take a gander at the Geckota index, the more I feel that each new brand has a sweet spot. Furthermore, I don’t just mean a region in which the brand has the most success; I mean a territory to which brands must stick for all they’re worth if their products are to sound good to their arising customer bases. Sure, if you’re Omega, perhaps you can pull off taking the odd Haute Horlogerie flyer because, indeed, you’ve earned that right. In any case, if you’re a moderately newcomer, I feel that consistent estimating is just as significant as your logo, your name, your image colors, and even the products you offer themselves.

The sweet spot

For my money, the Geckota S-01 Phalanx Military Watch exists outside of Geckota’s sweet spot (which I personally place somewhere in the range of €200 and €500, with an enormous measure of unshakable successes coming somewhere in the range of €200 and €300). At generally €775 this piece instantly enters to €1,000 conversation. It isn’t sufficiently less expensive than valid, passage level extravagance pieces to escape that alarming transportation force. What’s more, once a watch gets get by that gashing lasso it should be prepared for a battle. So the question is, is simply the Phalanx as ready to safeguard as its name suggests?

Another solid entry

In all honesty, this is a solidly fabricated watch. It has a good enough specs list that could easily arouse the curiosity of a military watch buff. At 42.5mm wide, with a media-blasted stainless steel case housing an ETA 2824, it has all the necessary robustness and dependability you may desire outside and in, yet, as far as I might be concerned, everything comes off as somewhat half-baked.

The hostile to intelligent sapphire crystal is level. It is surrounded by a similarly level unidirectional turning bezel finished off with a level dark insert. At 12 o’clock, a light green lume pip sits at odds with the false radium lume of the dial and hands. Perhaps it was purposeful; perhaps a bit of hindsight. Whatever the intention, the result sits antsy with me. I’m an immense devotee of artificial radium as a tone. I would have welcomed its use on the bezel pip also in only to additional warm a visage that feels positively frostbitten.

A functional performer

Functionally, this watch is a sufficient entertainer. The bezel action is good. The crown machining is in reality awesome. While the protrusion of the 4 o’clock winding button will irritate some individuals, its sympathetic position just about allows for it. Truly, this crown doesn’t really stick out significantly farther than numerous other 4 o’clock crowns, however its smaller width has the impact of making it look spindly and thin. It does, be that as it may, perform admirably.

When this watch falters slightly, as I would see it, is in low light. I realize white hands are a classic field watch saying however I scorn them. I feel they instantly make a watch display look shabbier than it is. Additionally, they don’t help much in dusky conditions where appropriately polished hands can be a Godsend. Indeed, the polished hands of my Broad Arrow Speedmaster help decipherability before the lume is compelled to kick in. Here, that would have been a treat.


The lume is somewhat uninspiring. It surely isn’t the worst lume I’ve experienced (even at this value point), yet it is grainy and unsatisfying. When compared to the hands, the dial lume is a whole lot more blunt. That’s scarcely uncommon, however it is an annoyance of mine. At the point when a small brand is attempting to bust into the Hamilton/Tissot/Longines/Certina domain, it actually needs to bring the warmth. A decent spot to start is something as obviously comparable as lume. Not everyone can differentiate among great and terrible CNC work; most everyone can run a watch’s luminous elements through the eye test and come up with an opinion.

I’ve said this a thousand times previously, however it merits saying once more. It is always worth doing the simple things well. There are a large number of things no watch brand can represent — personal taste being one of them. However, there are many, numerous things inside any brand’s control. This is one of them. With a retail cost of almost €800, there simply has to be sufficient squirm space for brilliant lume. In the event that there isn’t, something’s gone wrong in the costing office. Investigate Lüm-Tec for instance. There’s a genuine model inside the same value section of a brand that knows how to glow.

What is acceptable about the Phalanx?

The watch feels exceptionally substantial. Honestly, while it plainly doesn’t resonate with me, I think I get a sense of what Geckota is focusing on with this piece. I would venture to say numerous individuals will like this unfathomably unbiased design. It is without a doubt profoundly clear, inoffensive, and generally comfortable on the wrist (thanks to some degree to the pleasantly made sailcloth strap).

There is a video on the Geckota website (I’ve included it above so you can appreciate it as well), which shows a man wearing this watch while obviously bird-watching (if the distant twittering/binoculars are to be accepted). I really think this is a beautiful solid representation of the objective segment. Huge numerals, a rough, outdoorsy design, an unpretentious, completely sober interpretation of a jump/field/pilot half and half that would joyfully call the wrist of a moderately aged twitcher home.

It looks better in the wild

On the wrist of the video’s model, it looks positively comfortable. It makes sense against similarly straightforward stuff. Also, as such, as much as it is not to my personal taste I need to say it has accomplished its design dispatch. What annoys me slightly, nonetheless, is how much better I feel it might have been, if we’d seen an ounce or two of Gekota’s usual pizazz tossed into the mix.

In the €200–300 territory, Geckota makes some genuinely exceptional meca-quartz chronographs and Asian-programmed controlled watches. The index includes energizing dial colors and layouts, fantastic legacy references, a ton of neo-vintage classics (seriously, you need to look at these), and even some surprising complications ( ). Here everything is positively “better” on paper (a further developed case and a superior, Swiss programmed development), however it loses some of the “zip” I have previously associated with the brand.

And so to summarize, while this isn’t my number one model from the brand as I view it as excessively level and safe at my inclination at this cost point, it is unmistakably the result of a design group that is becoming always confident in the direction they wish to push the brand. Following quite a while of involvement with the lower-end segment, Geckota is endeavoring to spread its wings with all the more ambitiously constructed (and estimated) models.

The Rob treatment

You all know at this point that I can not withstand criticism without sharing some thoughts on what I would do any other way. It isn’t that I trust myself to be the referee of good design, however given that I’m scrutinizing this model from a personal position, it is unjustifiable on the Phalanx and Geckota to not offer unmistakable alternatives to the design decisions made that don’t sit as well with me as I’d like. Once more, this is just a personal interpretation of a model I’m sure will have its followers, however it is shallow and useless to only offer detraction when constructiveness is so promptly available.

As this reach develops I might want to see the accompanying things from the Phalanx: I would very much want polished hands with a skeletonized portion of the moment hand so the hour hand can be easily seen and perused as it passes underneath it. I’d like somewhat more life in the crystal and bezel as I feel they don’t upgrade each other’s presence. Indeed, on the contrary, I think they draw out the worst in one another, emphasizing the flatness of both.

Instead, a domed bezel insert (perhaps similar to the all-steel wonder we saw on yesterday’s Visitor Duneshore Shallows plunge watch — a watch that is an immediate value point competitor and perhaps the specific opposite in terms of “risks taken”) may be a decent addition. Pair that with a slightly domed crystal and the result would be a shapely beast that would instantly have more wear-request in my book.

Final thoughts

Give me slightly shorter lugs and a more extensive crown perhaps moved to 3:30 and additionally recessed. The colorway (bar the green lume pip, which I’d like to see in coordinating false rad) can stay. So too can the awesome decimal track around the edge of the dial. I feel that Geckota has an opportunity to succeed at this value point if the quality proposition is made somewhat more clear. In any case, I would lean toward this model (with a couple of the changes suggested) repackaged with an Asian programmed development and sold for under €500. That, as far as I might be concerned, would stamp the Phalanx family as one for success.

With just 50 pieces of this model being made, I can see this being a useful investigation. The brand will surely gain from this model and turn in like manner. Will it sell? I have no uncertainty. Will it sell rapidly? I’m sure it will sell rapidly sufficient given Geckota’s steadfast after. The truly energizing thing for me, notwithstanding, is the thing that comes straightaway. Get familiar with the