Hallelujah! Once and for all in 10 years, center industry players would commence another year in Geneva as once huge mob. In 2020, I will reclaim a happy holiday without work. You will in any case find new releases during SIHH, however not in the way as you most likely are aware it.
Audemars Piguet and Richard Mille, the two major autonomous brands, are departing the show that will be returned to a Spring plan. Indeed young men, Baselworld and SIHH used to overlap in April.
That makes it even more special to commence 2019 with a couple of masterpieces by the Independents. While a ton of commendable creations have already been covered, I might want to reveal an alternate insight from my discovery.
Code 11.59 Minute Repeater Supersonnerie
Those of you who are watch enthusiasts more likely than not got the social media clamor over the Code 11.59 by Audemars Piguet. Not playing argumentative third party, I am actually very enamored with the plan and advancement concept.
It helped that we had a private presentation not by their PR or commercial individuals, who frequently incite distrust. Breaking down all the designing and creative marvels of Code 11.59 was our inside contact at AP, who was for a long time a vital watchmaker for the master Philippe Dufour, and trained at WOSTEP (the world’s most lofty accreditation of Swiss watchmaking) with any semblance of Kari Voutilainen and Peter Speake-Marin, who are perceived as probably the best watchmakers out there. With his fine watchmaking credentials, we guarantee you insider abject less the marketing BS.
Instantly, out of the full line-up, what caught my eye was the one with a smoked-blue enamel dial. I was immediately educated that it was the Code 11.59 Minute Repeater Supersonnerie by Audermars Piguet. Good gracious, I do have costly tastes.
This misleadingly basic looking watch actually costs more than twofold the tourbillons in the range. The cost mirrors their in-house patented supersonnerie innovation that has been on the market, in their idea Jules Audemars and Royal Oak Concept since 2016, and conveys the world’s most amplified fresh tolls in a moment repeater.
Here this dial is even cleaner than the original. Only 12, 3, and 9 Arabic hour markers, baton markers in the middle and for the subsidiary seconds dial at 6 o’clock. I love the way present day and new it looks, which is in accordance with major extravagance houses’ tastemaking course, yet that is abstract and the most controversial in general suppositions. We are all qualified for our inclinations without judgement.
What AP offers in the new assortment is less “in-your-face”, in a manner of speaking, except if you realize where to look. The demon is all in the detail. Most importantly, the twofold domed sapphire crystal is bended in explicit ways to optically project a clearer and more extensive view on the dial. At the point when you turn the watch around, the new case configuration reveals an elegant and complex three-part development. The hauls stretch out of the dainty bezel in one strong piece of the case top, carved in valuable metals, which required totally new creation cycles to build.
Above: Audemars Piguet sold this exceptional platinum minute repeater wristwatch in 1945 with a contemporary plan language predictable all through the range and this particular case structure lodging different mechanisms during the 1940s.
A apparently round watch, with an outline akin to certain AP cases delivered during their post-war boom years (see additional information at the finish of this article), retains the notable octagon with its case center. The base parts of the carries look as in the event that they are attached to the case back, yet actually skim the edge of the case by a paper-dainty gap. This development allows the case to house a variety of mechanisms, as found in the current line-up, and the utilization of combinations of materials later on. The designing and idea in this plan are masterful.
Most conclusions may indicate a distinction from the watch community. Our AP insider revealed that they had actually tuned in to the market, who came to AP wanting not the Royal Oak but rather a gather watch and finished together with other brand decisions. With Code 11.59, they can welcome back those clients and capture another demographic in years to come.
Is AP breaking the form to lead an astute strategic move, or have they missed the point? As we are occupied with time, we realize time will tell.
For now, we should move along to my different picks, which shall come in Part II.
More information about Audemars Piguet can be found .
Additional Information: AP Design Reference 1945
During the post World War II boom years of the late 1940s – 1960s, Audemars Piguet entered a “Brilliant Age” of creative and technical watch plan. Similarly as the War came to an end in 1945, Audemars Piguet sold this interesting platinum minute repeater wristwatch with a contemporary plan language predictable throughout.
The impact is created by a couple of key components that complement each other. The bezel is unbelievably slight, almost becoming undetectable. The nuance of the bezel was created to showcase the staggering silvered dial with applied alternating Arabic numerals and hour-markers that are correctly set at explicit angles. The unmistakable drags are proportionally large for the case and planned with solid mathematical facets, creating a complex polygonal plan. This particular case structure housed different mechanisms during the 1940s, yet this was the solitary moment repeater created in the style.